My Role and Design Process

I led the design process from the ground up, starting with only the brand colors. With no existing structure or reference site, my approach was to translate the client’s creative energy into a clean and professional online presence that would speak directly to self-published authors and indie writers.

Understanding the Brand

I began by learning about the client’s audience, services, and the kind of books they typically worked on. This helped shape a design direction that felt both artistic and trustworthy, two qualities important to authors looking to hand over their book projects

Layout & Structure

From there, I mapped out the core structure of the website:

• A homepage with an intro and featured works

• A portfolio section with a scrollable gallery of past covers

• A services page that outlines all offerings beyond design

• An about page to build personal connection

• A contact page for client inquiries

Visual Direction

Using the provided brand colors, I built a minimalist but bold visual language clean typography, spacious layouts, and intentional color accents that allow the work to stand out while keeping the user experience clear and focused.

Responsive Design

The website was designed to work seamlessly across desktop and mobile devices, ensuring authors could explore and reach out no matter where they were browsing from. Throughout the process, I collaborated closely with the client to get feedback on layouts, copy direction, and overall visual tone ensuring every section aligned with how they wanted their brand to be perceive